The HR Branch approached Dsquared to create a brand and website that reflected their values as approachable, flexible and going further to become your partner in business.
Our branding team set out to explore the story behind The HR Branch and understand their client's needs. It became clear that HR can often become neglected, deprioritised or get a bad name, but it is the beating heart of business. We wanted to create a brand that reflected real, practical value and their distinct personality.
Working closely with The HR Branch team, we developed a content strategy and built their website to translate their new branding across their digital channels. We organised a site photoshoot to inject their unique personality throughout, which helped bring the concept to life. The user-centric site has clear call-to-actions prioritising their monthly support packages, showcasing that the heart of The HR Branch is putting people first and becoming a company’s partner in business.