Leading manufacturer and service provider of superior cleaning technology for use in commercial, industrial and municipal environments.
Hako approached Dsquared for support with their marketing, from advertising concepts and product literature to event planning and digital content strategy. We worked closely with the UK Managing Director and senior leadership team to raise the profile and visibility of Hako’s products, services and people through the #HappyatHako campaign.
We also designed exhibition stands and assisted organising high-level events including their 40th UK anniversary staged at Formula One circuit Silverstone. Hako customers from across the UK were invited to the event for equipment demonstrations, new launches, high level seminars and some adrenalin-fuelled laps around the track.
Initially briefed as a HR wellbeing initiative with a monthly calendar to support activities and fundraising, #HappyatHako quickly became a successful internal comms campaign.
From conception, planning, strategy and implementation, we provided training workshops, social media guidance and created stand-out designs. What started as a way to bring the team together was then utilised for external marketing and social content strategies, improving brand awareness and driving sales.
engagement rate increase in month 1
new followers in 3 months