Upp is a full-fibre broadband provider, expanding its ultrafast ‘next level’ network across Lincolnshire and Norfolk.
Working alongside Stamford-based communications agency, LionbridgePR we launched Upp’s superfast full-fibre broadband to Stamford and surrounding towns in the East of England.
Our team designed eye-catching creative, worked on community partnerships and out-of-the-box advertising solutions to create as much on-street presence for Upp as possible. Our integrated approach included a range of collateral including bespoke adverts designed for Waitrose digital screens, community sponsorships boards in partnership with local estate agents, 4pp takeover of local newspapers and vibrant campaign messaging creating all of which created highly visible messaging throughout the town.
“Thank you for all the effort and work that has gone into making the launch activity a success. Our brand building in Stamford and further afield is looking brilliant and was very well received by our investors.”
Edward Money, Head of Brand and Communications