The British Standards Institute plays a leading role in developing a new generation of standards to help organizations become better governed and more responsible.
Working with one of its many divisions, The British Standards Institute (BSI) commissioned Dsquared to create an In Vitro Diagnostics – (IVD) Excellence campaign. The hugely successful global marketing campaign received amazing feedback from the local BSI companies across the globe who executed the campaign.
BSI approached Dsquared to create a fully integrated marketing campaign for the Medical Devices division of the long established global business standards company. Dsquared shaped the campaign content to promote the CE mark certification within the messaging.
Excellence, Experience, Best Practice, Market Access, Competence, the theme flourished.
