Tasked with Raven Homes brand development, the Dsquared creative team’s goal was to raise the profile of Raven Homes and its’ developments, sell houses and create consistent marketing communications.
Dsquared were provided with a single ‘ambition’ paragraph from Raven Homes to interpret:
Karen Tibbs, Raven Homes
The Dsquared team continually developed and built upon this to align Raven Homes creative design, marketing strategy and communications.
Since, we have established a long-standing relationship, based upon trust, advice, recommendations, ideas and of course outstanding design.
We can do it all
The creative team crafted individual marketing strategies based upon where Raven wanted to focus their sales efforts and Dsquared’s knowledge and experience of the general housing market.
Our Account Manager ensured a smooth process and continual communication between the Dsquared creative team, Raven Homes and their third-party sales channels. Additional ad hoc meetings were held to meet urgent development/sales requirements and all updated communication plans were shared to ensure deadlines were met, costs were transparent, and marketing collateral per development was clear.
We have ample understanding of the housing sector and we know what works well. So, with the scope to develop and push forward Raven’s marketing strategy our work has been varied. We’ve produced targeted emailers with landing pages to measure interest, written and designed newsletters to keep buyers interested, produced signage and stack signs to attract passers-by, organised promotional giveaways and designed marketing brochures.
Initially the Dsquared team were supplied with a single paragraph brief which summarised Raven’s ambition for their first exclusive development, Burrstone Gardens. Our job was to interpret the words and craft a striking, creative visual identity and set of marketing tools to complement it.
The creative team set to work exploring the location, history, and relevant information surrounding the development name. Mood boards were then devised and outline sketches were prepared for the team to review and agree the best angle of approach.
A burrstone is described as tough, silicified limestone formerly used to make millstones. A visual representation of a burrstone was the inspiration for the brand design- a hand drawn illustration was created and combined with sympathetic typography. A strong conservative blue was chosen for its trustworthy, calm, and open qualities. This was teamed with a quiet olive green to demonstrate compassion and understanding. Together the colours form a hopeful and empowering combination reflective of Burrstone Garden’s commitment to provide exceptional service and deliver on their promises.
The development was a huge success and customers are now reserving homes and moving into the area, alongside local residents who have the opportunity to buy a new home in a safe and strong community-driven environment.
“Raven Homes have created a safer environment for all. Positive change is so rewarding to see.”
Mari Roberts-Wood, Director at Reigate and Bansteadl.
Rosebay Close is an inspiring collection of eight new semi-detached homes. Nearby leafy parks and open spaces bathed in dappled sunlight were the inspiration for the bold colour palette and complementary organic line forms. Mulberry was chosen to reflect a sense of grandeur and peace, accented with cool taupe tones for a calm and relaxing feel, mirroring the development’s nature.
Go the extra mile
Due to the unique nature of the development, Dsquared recommended that Raven Homes enter the prestigious WhatHouse Awards. With previous experience in writing winning entries, the team were perfectly placed to shape, write and submit the entry on behalf of Burrstone Gardens. When the results were revealed, Burrstone Gardens was presented with an award in the best regeneration category- a great result which really highlighted the close working relationship between Raven Homes and Dsquared.
“Dsquared effortlessly interpreted our initial brief and have continually provided us with fresh ideas and designs for marketing collateral across the board.”
Karen Tibbs, Head of Sales & Marketing at Raven Homes