Home Builder Marketing


of buyers turn to the internet for all their housing needs


of mobile searchers are more likely to contact a local business if they have a mobile-friendly site


of consumers judge a company's credibility based on their website design

3. Set up an email newsletter

Occasionally potential customers are interested in your company or what you have to say, but aren’t ready to make a purchase yet. In this case, it’s useful to have the option to keep in touch with them and stay in the back of their mind - for that future opportunity.

Adding potential buyers to a mailing list and setting up a regular email newsletter holds peoples’ interests and keeps them up-to-date as developments progress. You could acknowledge new homes you have built or discuss innovations in the industry.

Your approach can be tailored; communicating with your subscribers as often as you like and personalising your messaging, can help make them more effective.

4. Be present on social media

Social media for home builders may sound a bit alien and very difficult, but it can be one of the easiest and most effective ways to communicate with potential leads and build relationships with customers.

Platforms like Facebook and LinkedIn allow you to access new audiences and offer a new level of customer service to your target market.

Facebook lets you share updates/ photos of new homes or construction, answer questions and engage in conversations with prospects. Whilst utilising LinkedIn correctly will allow you to find conversations that are already happening about your company/ industry and respond to them. You can prove yourself as a thought leader in the industry and show potential buyers they can trust your expertise.

Alongside striking visuals, the copy and messaging you communicate needs to help you seal the deal too.

Who we have worked with

To find out more about how to get the most from your marketing, contact our creative marketing team today.