St Benedict’s – Through and Through

In a crowded West London market, St Benedict’s needed to stand out from competitors and confidently reinforce their key messages. We were tasked with exploring eye-catching visuals, a clean ad format and consistent usage of their ‘through’ messaging.

We tailored the advert design to each main entry point creating a more powerful emotional connection with parents. #ThroughandThrough represented the seamless ‘through’ education from 3-18 but also highlighted the impact that the school has on every child, no matter their passion.

Powerful and emotive words were used to show how the school helped to ignite key attributes at each stage.

Junior

Curiosity

Imagination

Happiness

Inspiration

Discovery

Senior

Resilience

Aspiration

Independence

Leadership

Creativity

Sixth Form

Community

Ambition

Success

Opportunity

Adventure

We advised on new advert specific photography to bring the design style to life, capturing the ‘through’ message with front facing photography to see through the child's eyes. We underpinned the campaign with the message that all parents want their children's abilities nurtured, whatever their age or stage.

‘Your child is unique, and with our seamless education, caring community, and breadth of opportunities they will thrive and fulfil their potential.'

Dsquared’s experience and understanding of education and the sector has been key. Their flexibility, communication and friendliness are second to none. They deal with all our last minute requests – sometimes at the eleventh, twelfth and even thirteenth hours; We really appreciate how they go ‘the extra mile’ for us.

Tara George | Development and Alumni Engagement Director | St Benedict’s, Ealing.