JIG Planning and Development

Project Overview

JIG owner, Iwan Jones was a previous client of Dsquared in his nine years as Managing Director of Renaissance Villages. After setting up his own property consultancy business in 2019 we were his first port of call to create the JIG branding, website and print marketing materials.

With over 20 years’ experience in land transactions, JIG trusted Dsquared to create and develop the brand across multiple platforms including creating a logo, stationery suite, business cards and a website.

Our Process

From the brief stage, we researched JIG’s competition and target audience before producing concepts to reflect the premium and bespoke nature of the business offering.

The high-end branding produced reflects the professionalism spanning a high-profile career in the planning industry. Communicating the bespoke service to large development clients was paramount and the unique bronze foil embossing brought this to life across the business cards and stationery range.

Our digital team were then tasked with building a website centred around the new branding. Keeping in mind the deadline and budget to give JIG an online presence, our developers utilised Tailwind CSS, a utility-first framework to speed up the development process whilst allowing maximum flexibility with the styling and design.