With a growing trend of people working out at home, Jacqueline Knox Pilates wanted to offer accessible, affordable, and on-demand Pilates lessons to help people develop a gentle daily self-practice.
Our brand team created a monogram initials-based logo, giving a clean and modern look. The stamp-style logo is responsive across print, web, and social channels, allowing the new business to build brand recognition.
The neutral colour palette is inspired by Farrow and Ball shades, including 'Aged salmon' to provide a warm and calming feel.
The website build was designed with these brand principles in mind to harness a clean and easy-to-navigate digital space for the business. With access to classes and memberships linked with Vimeo, the site works hard to capture new Pilates students and direct current subscribers to new videos.
Working alongside our digital team, we enlisted the help of a local photographer to create a suite of website images to elevate the studio space and lead Pilates teacher, and equipment.