Energy’s vibrant and busy store has been at the heart of Stamford town centre for many years. Over this time, the 'Energy Girls' have built up a loyal following selling many high-quality clothing brands. After almost 20 years on the high street, the retail business wanted to re-energise its brand with a fresh, contemporary new look.
We worked with Energy to modernise their logo to create a more refined look, maintaining the brand continuity ensuring it was still recognisable to their loyal customer base.
It was great to work with the team to create a more inviting, simplified brand, giving the store a stand-out appearance on the High Street. Bring on the next 20 years of this fabulous local fashion store!