Giving Energy a Boost

Established in 1996, Energy Clothing is one of the few surviving independent fashion boutiques in the UK selling womenswear and menswear.

Energy’s vibrant and busy store has been at the heart of Stamford town centre for many years. Over this time, the 'Energy Girls' have built up a loyal following selling many high-quality clothing brands. After almost 20 years on the high street, the retail business wanted to re-energise its brand with a fresh, contemporary new look.

We worked with Energy to modernise their logo to create a more refined look, maintaining the brand continuity ensuring it was still recognisable to their loyal customer base.

It was great to work with the team to create a more inviting, simplified brand, giving the store a stand-out appearance on the High Street. Bring on the next 20 years of this fabulous local fashion store!