Bringing Point 74 to Life!

At the heart of food innovation and efficiency lies Point 74's groundbreaking software, the industry's secret weapon for crafting unparalleled and cost effective recipes from recipe to plate. Point74 is the leading supplier of food lifecyle management software in the UK, trusted by leading food manufacturers and retailers

Point 74 isn't just a tool, with its intuitive features, chefs gain instant insights into compliance, ensuring creations meet industry standards effortlessly. Cost-effectiveness becomes second nature as Point 74 provides real-time analytics, making every ingredient count.

Dsquared was engaged to create an exciting animation to showcase the unique Point 74 process. Create, cost, comply and collaborate. The animation was used as part of the company presentation and across social media channels.